Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?
Returning Series
Secrets of the Middle Aisle
November 28, 2022
December 5, 2022
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English
Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. Can you have a lavish Christmas on the cheap?
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