How does one of Britain's best-known biscuit brands stay ahead of the festive competition? We lift the lid on McVitie's as they take on the competitive Christmas market.
Returning Series
Inside McVitie's at Christmas
December 19, 2023
December 19, 2023
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English
Facing an ultra-competitive Christmas market, this programme reveals how McVitie's attempt to stay ahead of their rivals, including a very special twist on the iconic Penguin bar and the creation of a brand-new product, the white chocolate digestive.
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